Hey there, health champs and wellness pals! Today, let’s chat about the incredible world of Viva Raw Food for your pets, a company that’s all about turning everyday sips and bites into a celebration of pure, raw joy. As a proud affiliate of Viva Raw, I’m super stoked to spill the beans on the story behind this awesome brand and the fantastic vibes that come with it!
In the heart of Charlotte’s raw food movement, Viva Raw emerged in 2020 as a pet food haven, founded by dedicated pet parents Jenn Wu and Zach Ao. Driven by their desire to provide the best possible life for their dog Karoo, they embarked on a journey to unravel the mysteries of pet nutrition. Frustrated by the lack of transparency among fresh food brands and the messy appearance of raw food options, Jenn and Zach pioneered Viva Raw to redefine the pet food landscape. In the midst of a pandemic, they boldly left their jobs, fueled by the mission to assist fellow pet parents on the quest for optimal nutrition for their furry companions.
Now, let me take you backstage and share the untold (well, not so untold☺️) story of their journey 😫. Navigating the challenges of 9-5 jobs while turning their kitchen into a nightly adventure zone, all for the love of providing our precious pets with a fresh and authentic diet. As they explored different raw food brands, what encountered was far from the wholesome experience they envisioned – instead, it was a messy ordeal with mushy textures galore.
The frustration didn’t end there. Unwittingly, Jenn and Zach found themselves settling for lower-quality meat, courtesy of companies that chose secrecy over transparency 😞. That was the tipping point, the moment something had to change.
“Just like you, we’re pet owners who hit a breaking point with the lack of openness in the world of fresh food brands. That breaking point fueled a determination to bring about a shift.”
They recognized the vital importance of not just telling but showing you exactly what goes into your pet’s food. And that’s why Jenn and Zach proudly stand as the sole producers of chunked food – a visual feast for pet parents who, like them, believe in witnessing the wholesome goodness that nourishes our furry companions. 🐾